FRAMEIO STATUS HOW TO

Otherwise, those campaigns are always going to favor the people who are continually visiting your site, working within the app, or continuing to make payments,' Emily explains. 'If you can't exclude people who are showing the most high-intent indicators, whether they're purchasing or they've recently signed up, then it's impossible to scale your paid efforts. Finetune your targeting across the lifecycleĬreating the right custom audiences for Facebook also means keeping out specific segments, like when you only need to reach net-new leads for acquisition. Marketers like Emily can now quickly create dynamic segments with higher match rates to continually target the right Facebook custom audiences - and never deal with CSVs in the process. Thanks to Clearbit's rich data network, with multiple identifiers for B2B buyers (including non-professional email addresses), Contact Audiences can see improved match rates and help seed ideal audiences for creating stronger lookalikes. 'Clearbit Advertising is an easy-to-understand, very seamless way to create segments and automatically push them over into Facebook,' she explains.Īudiences in Clearbit Advertising can draw on all of your first-party data (from sources like your user table, CRM, marketing automation, and more) as well as Clearbit-enriched person and company data. With Clearbit Advertising, Emily found a new kind of segmentation power. But it's been super, super hard to use Facebook's native parameters to find the right people.' 'The scale that Facebook unlocks is the whole appeal of the entire platform. 'Even when I was exporting things and enriching the data as much as I could, we were still only able to get this super low match rate,' Emily recounts. Trying to find people on the popular social media platform using work emails (rather than the personal emails they signed up with) usually surfaces a fraction of the intended audience.įrame.io's team felt that pain, manually pulling email addresses from their CRM to try to create the right target and exclusion audiences.

Traditionally, B2B businesses have trouble harnessing Facebook as an effective paid channel because it's so challenging to target the right people. In the example shown in the screenshot, I want to do something like CREATE AN ASSET and yet, the call requires me to already have an Asset ID so I’m confused as to how I’m supposed to provide a key to something that I did not create yet.Kyle Gesuelli VP Growth & Analytics, Frame.io Finding the right people for B2B on Facebook Where I’m having trouble are the calls where it requires a key for something that I do not have, like for creating an asset, or create a project, or creating a comment, etc. Other times, I simply have to plug the frame.io Account ID into the value in order for it to work. Some of the calls, particularly ones that do not require a key and that are dealing with getting accounts, initialize perfectly. I’ve been importing the API calls via cURL by copy pasting the cURL straight from the API documentation and into the API connector. I’ve successfully added my Bearer Token to the Authentication value and set the second Header to be “Content-Type = application/json”. I’m looking to integrate frame.io into a Bubble project.

FRAMEIO STATUS HOW TO

I need help understanding how to use the API connector.

Frameio status